WhatsApp Marketing Software: 10 Best Tools, Prices (2026)

WhatsApp marketing software sends campaigns to opted-in customers, runs automated messages on store events (abandoned checkouts, orders, deliveries) and gives your team a shared inbox, on the official WhatsApp Business Platform. You pay its subscription plus Meta's fee for each delivered marketing message, and the tools differ most on store integration and on how they bill those fees. For online stores, our pick is Kanal, from $89/month on the Shopify App Store as of November 4, 2026.

Below, we compare Kanal with 9 other WhatsApp marketing software options: Zoko, Chatarmin, Charles, Wati, Interakt, AiSensy, SleekFlow, Respond.io and Trengo. Every third-party fact comes from the vendor's own pricing page, product pages or Shopify App Store listing; prices were re-read on November 4, 2026. Looking for every kind of WhatsApp app on the Shopify App Store instead? See the best WhatsApp apps for Shopify.

What to look for in WhatsApp marketing software

Five criteria matter for an online store:

• The official WhatsApp Business API. Broadcasts to large opted-in lists, automation and a multi-agent inbox run on the WhatsApp Business API, not on the WhatsApp Business app. Our app vs API comparison explains the difference.
• A native store integration. When products, carts and orders sync on their own, revenue flows work on day one. When they do not, you build a data pipeline with Zapier, Make or webhooks before your first campaign.
• Revenue automation. Abandoned cart recovery comes first: the Baymard Institute puts the average documented cart abandonment rate at 70.22%, and our WhatsApp abandoned cart templates show what those reminders look like. Post-purchase follow-ups and segmented broadcasts come next.
• A clear pricing model. Check how Meta's fees are billed: at cost, or with a markup per conversation. Check what the plan includes: users, contacts, conversations and AI credits.
• An inbox, AI and consent. A WhatsApp CRM view of each customer, an AI chatbot for repetitive questions, and opt-in collection that keeps you compliant (see our WhatsApp opt-in and GDPR guide). For customer records beyond WhatsApp, see the best Shopify CRM apps.

How we compared these WhatsApp marketing platforms

• Sources. In September 2026, we opened each vendor's product or integration pages and, when it exists, its Shopify App Store listing. On October 23, 2026, we captured the pricing screenshots shown below, and on November 4, 2026 we re-read every pricing page and listing again. Every fact below comes from those pages.
• Prices. We copied starting prices exactly as displayed, in the vendor's currency, without conversion. Several vendors show yearly billing by default or adapt prices to your country. Check the live page before you buy.
• Criteria. Key marketing features, e-commerce integrations, starting price and how Meta's fees are billed.
• Disclosure. Kanal is our product. It leads this list because it is the tool we recommend for online stores. We kept every other entry neutral and factual.

WhatsApp marketing tools compared

The short version. Each tool gets its own section below.

The 10 best WhatsApp marketing software tools

1. Kanal, the WhatsApp marketing platform for e-commerce

The Kanal app: campaign report.

The Kanal app: automations list.

Kanal is a WhatsApp marketing and sales app for online stores, installed from the Shopify App Store as a Shopify app and rated 5.0 on its listing as of November 4, 2026.

• Revenue flows: abandoned cart recovery, order notifications, post-purchase offers, back in stock alerts and review collection on WhatsApp, run as automations on store events.
• Campaigns: WhatsApp campaigns and WhatsApp newsletters to segments, with revenue tracked per message.
• AI and inbox: a shared team inbox for replies, and an AI agent on the Scale and Business plans.
• Opt-ins: a pop-up and a chat widget that open WhatsApp, so customers opt in from your store.
• Channels: WhatsApp, plus SMS and RCS campaigns from the Scale plan. Kanal sends no email, which stays in your email tool.
• Integrations: Klaviyo (segments imported when you pick a campaign audience), Gorgias, Zendesk and Crisp for hand-offs to your support team, Recharge for subscriptions, and PrestaShop through Kanal's store API (all integrations).
• Pricing: on the Shopify App Store on November 4, 2026, Pro cost $89/month (1 user, cart recovery, campaigns, chat widget and inbox, order confirmations) and Scale $149/month (AI agent, custom segments, A/B tests, SMS and RCS campaigns). Business is €350 a month on Kanal's pricing page. Meta bills WhatsApp messages on top.

Why it leads this list: every feature follows the e-commerce customer journey, from the first opt-in to the review request. Book a demo or install Kanal from the Shopify App Store.

2. Zoko, WhatsApp commerce for Shopify stores

Zoko presents itself as WhatsApp built for Shopify stores. Every plan includes WhatsApp bulk broadcasts, catalog messages, click-to-WhatsApp ads, pop-up campaigns, and customer tags and segments.

• E-commerce flows: 11 pre-built flows come with all plans, including abandoned checkout recovery, review collection, COD order confirmation and order notifications. Premium flows cost $5.99/mo per flow on Zoko's pricing page (November 4, 2026).
• AI: AI agents are an add-on at $24.99/mo plus $0.09 per resolution after the first 100; a sales agent costs $24.99/mo plus 3% of the order value (Zoko pricing, November 4, 2026).
• Pricing: on Zoko's pricing page on November 4, 2026, Starter was $49.99/mo with a $0.015 markup on every conversation, Plus $79.99/mo with the first 5K conversations free of markup and Elite $139.99. Its Shopify listing also shows Max at $499.99. Zoko says you pay WhatsApp's fees directly to Meta, at Meta's rate card. Zoko offers a 7-day trial.

Source: Zoko pricing page, read on October 23, 2026. In 1, the Starter price; in 2, the markup on every conversation.

Worth a look only if your team sells mostly inside the chat and relies on cash-on-delivery confirmation flows. See the Kanal vs Zoko comparison. Our Zoko review covers its pricing and ratings.

3. Chatarmin, WhatsApp marketing and AI service for e-commerce

Chatarmin describes itself as a customer experience platform for e-commerce, combining WhatsApp marketing and AI customer service. It states that its hosting is in Germany.

• Marketing: a WhatsApp newsletter builder with coupon codes, segmentation, scheduling and A/B testing. Flows cover abandoned cart, welcome, post-purchase, winback and birthday journeys. An AI chatbot and revenue tracking are part of the platform.
• Integrations: Shopify (one-click setup), Klaviyo, WooCommerce, Shopware, Magento, Emarsys, Zendesk, Gorgias and Intercom, plus Zapier, Make and n8n.
• Pricing: custom plans, with no public price. On November 4, 2026, its pricing page showed a €0.00 markup per conversation, with Meta's fees for business-initiated conversations billed by usage.

Source: Chatarmin WhatsApp marketing pricing page, read on October 23, 2026. In 1, the €0.00 conversation markup; in 2, Meta's fees billed by usage.

Worth a look only if you want a quote-based plan with hosting in Germany, or your store runs on Shopware or Magento. See the Kanal vs Chatarmin comparison.

4. Charles, conversational AI and CRM

Screenshot of the Charles website.

Charles describes itself as a platform to engage and convert customers with conversational AI agents and a CRM.

• Marketing: WhatsApp campaigns, automated journeys and AI agents. Its Shopify app lists custom carts sent directly in WhatsApp, and its homepage highlights checkout in a few taps.
• Integrations: Shopify, Salesforce, Klaviyo, Emarsys, Zendesk and Gorgias are named on its integrations page. Charles also has an app on the Shopify App Store.
• Pricing: not published. On November 4, 2026, Charles's site had no pricing page and offered a demo booking instead; its Shopify App Store listing says the app is free to install, with additional charges that may apply.

Worth a look only if you want a sales-led rollout and your stack already runs on Salesforce or Emarsys. See the Kanal vs Charles comparison.

5. Wati, a WhatsApp API platform with an omnichannel inbox

Wati is a WhatsApp Business API platform. Its omnichannel inbox covers WhatsApp, Instagram, Facebook, TikTok and a website widget.

• Marketing: broadcast campaigns, click-to-WhatsApp ads, chatbots, a team inbox and the WhatsApp Catalog. On wati.io on November 4, 2026, the Growth plan included up to 15K broadcasts a month, and Pro unlimited broadcasts and buyer-data campaigns for Shopify.
• E-commerce: on wati.io, the Shopify integration is a USD 4.99/month add-on (November 4, 2026). Wati also has a Shopify App Store app for cart recovery, order updates and personalized campaigns. That listing names WooCommerce among the apps it works with.
• Pricing: on the Shopify App Store on November 4, 2026, Growth was $69/month (or $708/year), Pro $149/month and Business $349/month, with a 7-day trial and AI credits at $30 per 1,000. Message charges are extra, and pricing varies by country.

Source: Wati listing on the Shopify App Store, read on October 23, 2026. In 1, the starting price shown on the listing.

Worth a look only if you also want Instagram, TikTok and Messenger DM automations in the same tool. See the full Kanal vs Wati comparison.

6. Interakt, WhatsApp and Instagram automation

Screenshot of the Interakt website.

Interakt sells WhatsApp and Instagram automation plans, plus a separate WhatsApp sales CRM.

• Marketing: one-time and ongoing campaigns, click-to-WhatsApp ads, click and conversion tracking, a chatbot builder, WhatsApp forms, a catalog, a checkout bot and WhatsApp Pay.
• E-commerce: its Shopify integration covers order update notifications, abandoned checkout reminders, winback notifications, a COD to prepaid flow, and contact and catalog sync. Razorpay, PayU and WooCommerce are listed as apps.
• Pricing: on Interakt's US pricing page on November 4, 2026, monthly billing showed Starter at $12/mo, Growth $55/mo and Advanced $69/mo, with quarterly and yearly billing cheaper. Enterprise is on request, and WhatsApp AI agents are a $74.99 add-on on Growth and Advanced. Message costs depend on the template type and your region.

Worth a look only if you want Instagram automation in the same plan, or most of your orders are cash on delivery.

7. AiSensy, WhatsApp marketing priced in rupees

AiSensy's pricing page is built for the Indian market, with plans billed in rupees.

• Marketing: WhatsApp broadcasting with retargeting and click tracking, drag-and-drop chatbot flows, AI agents, an ads manager for click-to-WhatsApp ads, the WhatsApp Catalog, payments and forms.
• E-commerce: its Shopify app ($1 one-time charge on the Shopify App Store on November 4, 2026) sends abandoned cart notifications, COD confirmations, and shipping and delivery updates. Razorpay and Shopify checkout integrations are also listed.
• Pricing: on AiSensy's pricing page on November 4, 2026, Basic was ₹1,500/mo and Pro ₹3,200/mo, billed monthly. Broadcasting starts on paid plans. The chatbot builder (₹2,500/month) and the AI agent builder (₹1,350/month for 1,000 AI messages) are add-ons. Billing is pre-paid, and WhatsApp credits are topped up separately.

Source: AiSensy pricing page, read on October 23, 2026. In 1, the Basic plan, billed monthly in rupees.

Worth a look only if you sell mainly in India and want rupee billing.

8. SleekFlow, an omnichannel platform with AI agents

SleekFlow is an omnichannel conversation platform built around AI agents.

• Marketing: broadcast campaigns, an automation flow builder, AI agents and an omnichannel inbox, with campaign analytics.
• E-commerce: the Shopify integration shows order history and abandoned carts next to each chat and syncs the product catalog. Agents can build carts and share checkout links, and abandoned carts can trigger WhatsApp or SMS nudges. Google Sheets, Zapier, Make and Facebook Lead Ads integrations come with the Pro plan.
• Pricing: on SleekFlow's pricing page on November 4, 2026, billed yearly: Essential US$49/month (rolling out by country), Pro US$109/month (US$1,308 a year) with 500 monthly active contacts and 10 users, and Premium US$279/month. WhatsApp number hosting is US$15/month, and the 7-day Pro trial needs no card.

Source: SleekFlow pricing page, US version, read on October 23, 2026. In 1, yearly billing, selected by default; in 2, the Pro plan price.

Worth a look only if your team sells through conversations across chat, email and calls, and wants AI sales agents.

9. Respond.io, a customer conversation platform

Respond.io manages customer conversations from all channels in shared team inboxes.

• Marketing: broadcasts, workflow automation and AI agents start on the Growth plan. Starter covers team inboxes, AI assist and basic reports.
• E-commerce: respond.io adds a chat widget to your Shopify store. To sync orders and contact data, it points to Make, n8n or Zapier.
• Pricing: on respond.io's pricing page on November 4, 2026, Starter was $79/month billed yearly ($99 monthly) and Growth $159/month billed yearly ($199 monthly). WhatsApp fees are not included in any plan. There is a 7-day trial.

Source: respond.io pricing page, read on October 23, 2026. In 1, yearly billing, selected by default; in 2, the Starter plan price.

Worth a look only if one inbox across many messaging channels is the priority, and you are comfortable connecting store data through Make, n8n or Zapier.

10. Trengo, an omnichannel customer inbox

Trengo is an omnichannel inbox. It connects the WhatsApp Business API, email, Instagram, Facebook, live chat, SMS and voice.

• Features: a unified inbox, an AI Agent (HelpMate) and AI Journeys. Broadcasting is an add-on on every plan.
• E-commerce: the Shopify integration brings customer and order context into conversations. Its AI Agent can answer availability questions and recommend products from live Shopify data.
• Pricing: on Trengo's pricing page on November 4, 2026, Boost was €299/month billed annually (€349 month to month) for 10 users and 6,000 conversations a year. Pro is €499/month billed annually (€599 month to month) for 20 users. Trengo counts a conversation as any reply within a 7-day window, 100 extra conversations cost €18 (€15 on yearly billing), and AI conversations carry a surcharge of €0.30 (€0.25 yearly).

Source: Trengo pricing page, read on October 23, 2026. In 1, the Boost plan on annual billing.

Worth a look only if customer service across every channel is the main need, rather than WhatsApp marketing. See the Kanal vs Trengo comparison or our list of Trengo alternatives.

Other platforms on WhatsApp marketing shortlists

Superchat, Gallabox and Rasayel also come up when brands compare WhatsApp platforms. We compare Superchat with Kanal on its own page: Kanal vs Superchat.

Email-first suites such as Brevo and Zoho Marketing Automation also run WhatsApp campaigns, as one channel next to email. They suit a team that wants both channels in one tool. For WhatsApp chatbots specifically, see our best WhatsApp chatbot comparison.

What WhatsApp marketing really costs

Budget for two layers: the platform and Meta.

1. The platform subscription. Models differ. Kanal charges $89/month (Pro) or $149/month (Scale) on the Shopify App Store, and Meta bills WhatsApp messages on top. Chatarmin shows a €0.00 markup per conversation. Zoko Starter adds $0.015 per conversation. SleekFlow and Respond.io size plans by monthly active contacts, and Trengo plans include a conversation allowance (prices as of November 4, 2026).
2. Meta's WhatsApp fees. Since July 1, 2025, Meta charges per delivered message instead of per conversation, with rates by country and message category (Meta's pricing documentation). Until September 30, 2026, non-template messages sent inside an open 24-hour customer service window (service messages) were not charged, and neither were utility templates sent inside that window.
3. The October 1, 2026 change. Meta started charging per message for service messages, at the utility rate of each market after 1,000 free service messages per business phone number each month, and for utility templates sent inside an open 24-hour customer service window (Meta's announcement). Beyond the free allowance, replies to customers now carry a cost.
4. Add-ons. Check users, AI credits and paid flows. Zoko, for example, sells AI agents at $24.99/mo plus a fee per resolution, and AiSensy sells its chatbot builder separately.

Source: Meta, WhatsApp Business Platform documentation on pricing updates for service and utility messages, read on October 23, 2026. In 1, service messages charged per message; in 2, utility replies inside the customer service window charged as well.

For country rates and worked examples, read the WhatsApp Business pricing guide.

How to choose

For most online stores the answer is short. If you want WhatsApp to drive revenue with the least setup, start with Kanal: it is built for e-commerce and installs from the Shopify App Store.

The other platforms are worth a look only in narrow cases:

• Customer service across every channel is the main job: Trengo or Respond.io.
• You sell mainly in India and want rupee billing: AiSensy.
• You need Instagram, TikTok and Messenger DM automations in the same tool: Wati.
• You want a sales-led rollout on a Salesforce or Emarsys stack: Charles.
• You need hosting in Germany, or your store runs on Shopware or Magento: Chatarmin.
• Most of your orders are cash on delivery: Zoko or Interakt.
• Your team sells in chat, email and calls with AI sales agents: SleekFlow.

For a store focused on sales, the deciding factor is how closely the tool follows store events, from the abandoned cart to the review request.

The fastest path to a working WhatsApp revenue channel is to book a Kanal demo, compare Kanal's plans, or install the app from the Shopify App Store. Comparing API providers rather than marketing tools? Read our WhatsApp Business API providers comparison.